Within ten years, general-purpose humanoid robots will be in Australian factories, hospitals, mines, ports, retail floors, defence bases and homes. Most boards still treat this as science fiction. It isn’t. We help Australian organisations decide what to do — before the question gets decided for them.
45-min call. No deck, no slide ware. We’ll tell you whether you actually need us.
Figure, 1X, Tesla, Apptronik, Unitree, Agility and a dozen Chinese contenders are no longer demos. They're in pilot deployments — logistics, manufacturing, retail. The first generation works. The next one will work cheaply.
Vision-language-action models collapsed the classic robotics tax. A humanoid in 2026 inherits the entire post-GPT software stack. That is the thing that broke timelines. Most strategy decks were written before it happened.
We are a small market a long way from the manufacturers, with high labour costs, low robotics density, and an economy concentrated in sectors humanoids will hit first. There is no national playbook. There needs to be an organisational one.
Engagements end in a position written down — not a slideshow. We work with executives, boards, and senior public servants who need a defensible humanoid posture in the next budget cycle.
A written strategy for the next 36 months. Where humanoids will land in your operating model, what they'll cost, what they'll displace, and what to do before they arrive.
Strategy document · Board pack
Process, safety, IR, capital and procurement readiness. We work with your COO and CFO to design the ground-floor preparation that makes humanoid pilots tractable in 2026–28.
Readiness audit · Roadmap
An independent view on which platform to pilot, in which workflow, with which integration partner. We are not a reseller. We get paid to be wrong if the answer is 'not yet'.
Vendor matrix · Pilot brief
Briefings, submissions and capability programs for federal and state departments. Where Australia sits, what the levers are, and what a sovereign humanoid posture could look like.
Briefing · Submission · Workshop
A direct call with a principal. We listen, we ask hard questions, we tell you whether we think we can be useful. No pitch deck.
On-site, with your leadership team. We frame the humanoid envelope for your specific operating model — what's plausible, what's noise, what's already shipping.
A written, defensible strategy document. Plain-language enough for a board. Specific enough for a CFO. Sized for a 36-month horizon.
The space moves weekly. We re-cut your strategy as the platforms ship, the prices fall, and the regulators move. You stay current without staffing for it.
Launched Australia's first podcast and the world's first podcast network in 2004. Ex-OzEmail, ex-Microsoft Australia (Head of National E-business). Founder of marketing consultancy MOTHERLODE. Three books, one documentary, twenty years on the leading edge of every emerging technology that didn't blow up.
One of Australia's most quoted futurists. Has spoken to over 200,000 people on emerging technology. Author of multiple bestsellers on the future of work, founder of a 2000s startup, host of a national TV show, and once launched a Lego space shuttle into the stratosphere because the question was whether it could be done.
A working notebook. Free. No newsletter signup wall. We use it to think out loud before clients pay us to.
We reply to every enquiry inside one business day, in plain English, by a human (still). If we don’t think we can help, we’ll say so and tell you who might.